DemocracyNYC, Headcount, Tony’s Chocolonely’s Celebrate National Voter Registration Day

DemocracyNYC, Headcount, Tony’s Chocolonely’s Celebrate National Voter Registration Day


NEW YORK – Today, DemocracyNYCa program of the NYC Civic Engagement Commission (CEC), announced its second annual partnership with HeadCount, the nonpartisan, nonprofit voter registration organization, and Tony’s Chocolonely in honor of National Voter Registration Day (NVRD). HeadCount harnesses the power of music, culture, and digital media to encourage people nationwide to participate in democracy. As part of the National Voter Registration Day nonpartisan, civic holiday celebrations on Tuesday, September 19th, the partners will host an activation in Washington Square Park from 11:00 a.m. to 6:00 p.m. to help voters register, update their voter registration, and learn their rights around voting. 

“NVRD is an essential nonpartisan kickoff for New Yorkers to prepare to exercise their sacred right to vote. DNYC will be working in partnership with city agencies and organizations throughout the year to build a movement to create a culture of voting in NYC,” said Kathleen Daniel, Chief Democracy Officer, DemocracyNYC. “We are excited to once again partner with HeadCount, Tony’s Chocolonely’s, and other NYC agencies as we take steps in our mission to Stop the Drop between voter registration and activation to empower our communities.” 

“This is a true celebration of democracy and serves the essential purpose of registering voters and raising awareness about upcoming local elections,” said Andy Bernstein, HeadCount & National Voter Registration Day co-founder. “We are excited to work alongside so many wonderful partners to create a vibrant and meaningful event on National Voter Registration Day.”

Everyone is welcome to visit the event to check their registration status and register to vote ahead of local elections this November and the 2024 primary elections. Those who visit Washington Square Park will have the opportunity to engage with The People’s Bus, a bus formerly used to transport people detained on Rikers Island; it has been transformed by the CEC’s Artist in Residence, Yazmany Arboleda, with input from New Yorkers into a community center on wheels that infuses beauty and joy into civics. In 2020, the CEC leveraged the People’s Bus to promote Ranked Choice Voting education, and last year, the Bus played a central role in this inaugural NVRD partnership.

This event is supported by NYU Votes, prompting students to register to vote and participate in upcoming elections. HeadCount’s partners Tony’s Chocolonely’s, Partake Cookies, The Body Shop and Guayaki Yerba Mate will also be in Washington Square to help promote civic engagement through various product samples, and chocolate supplied by Tony’s Chocolonely’s. 

“It’s ingrained in Tony’s Chocolonely’s very essence to be outspoken champions for the causes we hold dear. We believe it’s imperative to lend our voice and leverage our resources to empower communities, fostering accessibility, education, and amplifying every voice,” said Aidaly Sosa, US Head of Marketing, Tony’s Chocolonely’s. “This shared vision is why HeadCount is the perfect values-driven partner for our civic engagement efforts. Their commitment aligns seamlessly with our values, and together we hope to create a force for meaningful change. Looking back at the impact we’ve made together throughout the years fills us with pride. Our efforts on this National Voter Registration Day are a continuation of our collective impact, a new chapter in a narrative of empowerment, especially for first-time voters,”

Taking place every September, National Voter Registration Day seeks to create a cultural moment for voter registration and reach tens of thousands of voters who may not register otherwise. The holiday taps organizations and volunteers from all over the country, hitting the streets in a single day of coordinated field, technology, and media efforts. More than 5 million voters have registered to vote on the holiday to date, and each year thousands of partner organizations engage 20,000+ volunteers as a showing of civic unity.

This includes HeadCount, who teams up with the world’s biggest artists year-round like Harry Styles, Billie Eilish, Kehlani, Odesza, Dead & Company, Dave Matthews Band, Fall Out Boy, Alicia Keys and more to get young people and music lovers registered to vote at concerts across the country. HeadCount will have a presence at dozens of events nationwide in honor of National Voter Registration Day. The full list of HeadCount events can be found HERE.

To learn more about Voter Registration Day and check your voter registration status, visit For information about voting in New York City, visit

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